Google is constantly evolving and that is great news for users.
Nowadays, it is much easier to get the proper answers to your questions because of LSI Keywords. The search engine no longer focuses on one keyword while providing results to a visitor. Instead, it evaluates every article separately, and if fits the mold, it shows it to a user.
The main question is, how does Google establish whether something is relevant or not?
By using latent semantic indexing keywords.
What are LSI keywords?
LSI (latent semantic indexing) keywords represent words and phrases that are synonymous or related to the main keyword. It is a concept that helps Google establish relevancy of the article and what was the true intent of a writer.
When we create a piece, it is expected that certain words will go together. For example, you can expect to see “razor” and “beard” in a same article. However, if one of these two lacks, it shows Google that the article wasn’t really about shaving your beard. Let’s say that the article lacks word “razor”. This may indicate a completely different context – an article that is about growing your beard.
But, that is not all.
Google also analyzes weighed frequency of an LSI keyword.
For example, it is not enough for a word to appear; it also has to appear in a certain quantity. If a LSI keywords is just mentioned, this may indicate that there is no real correlation between the main keyword and LSI keyword. But, if the LSI keywords are constantly being repeated, this indicates that two phrases are interconnected.
What does this mean for an author?
It means that you should be very careful when writing an article.
If you start talking about things that are not related to the general topic, Google may down rank your article. Every word within a body of content is assessed and given value. If some irrelevant words constantly appear, it may lead Google in completely different direction. With that, you may start ranking for a completely different set of keywords than you initially expected.
On the other hand, it would be a big mistake if you omitted LSI keywords while constantly focusing on your main phrase. This can also pose a problem when Google searches for your content online.
So, how do you prevent this?
Simple, just keep this in mind:
1- Write high-quality articles
People who write high-quality articles will naturally include all the synonyms and related phrases. If you pay attention to your English and create intricate content, all the LSI keywords will be included without you even thinking about it. Unfortunately, this usually isn’t enough. Although you may try your hardest to create a nice piece, there will always be some words which you forgot to mention. This is why you require further optimization.
2- Think about related keywords
Before you start writing, think about all the LSI keywords which may be used to enrich your content. Write them down and keep them close. As you write, check them out from time to time just to make sure your have everything.
3- Spy on your competition
Top 10 articles in Google have well-optimized content. This means, they most likely have all the necessary LSIs. Read their article and see if you forgot something. Also, see how often the word repeats itself. This will tell you about the necessary frequency.
4- Go through your content once again
Just to be sure, read your article upon completion. Focus on LSI and whether you missed something. If you have, make sure to add it.
LSI keywords are one of the basic ingredients of the modern day SEO. Even if you wrote a nice article which received a lot of links and shares, there still might be something preventing you from reaching first page of Google. That little something just may be LSI keywords.