Google does not stand for anyone. Over the last couple of years, the giant in the search engine field has made some big changes in the algorithms related to site search queries and rankings. The reason behind this is to improve the user experience by providing the high quality, fresh, and relative content at the top search results. And to be in the Google first page you need to follow SEO trends.
At the same time the algorithm updates also affect those who are using unethical techniques to get unjustified rankings in the search engine result pages. Let’s take a look at some things you should know in the new world of SEO in 2017.
4 Points to follow SEO Trends 2017
1. Relative Keywords will make more impact
Forget about adding same keywords in your post to rank in the search engine results. You can still add the main keyword in your title, URL, H1 tag, in the first and last paragraphs, in images file name, and in the title and alt texts to optimize SEO. But, apart from this, you will need to get more focus on the related keywords which you can spread through the whole article.
For example, if you are writing about the marketing technology, then defining the keyword planner tool from which you can provide insights of the main keyword will allow you to use a variety of resources.
- Read: Top 6 Keyword research tools for SEO.
- Read: On Page SEO 2017.
- Read: 18 Highest AdSense paying niches.
- Read: 9 Evergreen niches you can serve for next 100 years.
2. AMP Pages will be there
As we know, Google had already updated the mobile search algorithms last year, and many publishers have converted their mobile site versions into AMP (Accelerated Mobile Pages) to rank in the mobile search pages. The AMP version has faster loading time and some specific HTML codes than the regular mobile sites.
The responsive version will still be effective in the next year because the AMP is still in the primary phase. But, for better results for longer terms in mobile devices, AMP will be a primary need for SEO.
3. Artificial Search Intelligence can kick you out of the gate
If you still thinking of using generic keywords for rich anchor text links like online education and auto insurance, then you will have no place in SEO of 2017. As Google has made the Artificial Intelligence a part of the search algorithm, not even Google has a master key to overcome it!
The best example of this is explained here: Search ‘web analytics software’ on Google and see what you get in results. You will find the “Google Analytics Solutions” at the end of the first or beginning of the second result page along with some high-authority domains.
We all know that Google Analytics Solution is the analytics software of Google itself, and still it does not have top rank for the most relative keyword. Why did this happen? Well, as I said before, no one has a clue of the Artificial Search Intelligence until now, not even Google.
This thing leads us to another important thing for the SEO in 2017, let’s take a look at it.
4. Conversion-focus will be important
Definitely ranking is great. But you have to stop defining it as a main term of SEO. Because in the new world of SEO, it is not about being no.1 for the keyword with the highest search volume, but it will be all about being no.1 for the keyword with the highest search volume which has the top conversion rates.
Don’t think just about the volume of traffic, but get more focus on the qualified traffic which generates leads.
Conclusion for Right Now
Keep basic things in mind. And don’t let the Google Analytics and Google Webmaster tools out of your sight. Get the detailed keyword analysis and find the most relative keywords for your main phrase.
Every single piece of content you create from now, should be focused on the above things. If you want to succeed in the new world of SEO in 2017, it is better to update with the new strategies and SEO things.