This is a guest contribution by Clay Smith from pcmate
Do you know? you have only a few seconds to impress visitor’s eye to scroll down your website. More the visitors is satisfied he stay longer on your website.
Keeping the visitor engaged with your website is not a minor factor as you think. Google on its algorithm update has stated that the User Experience Signals such as Average Time on Site and Bounce Rate are a ranking signal now.
Don’t be afraid to be specific about the audience you want to write for. In fact, being more specific is more profitable than you think.
#USE BENEFIT DRIVEN SUB-HEADINGS
Here’s a life example why you should use them!
Which one of these two posts would you rather read?
If you are like the most people, you would prefer the one on the left.
Because the content on the left is broken with sub headings.
Subheadings are an excellent way to break the material into smaller pieces that are much easy to be read. With subheadings, you notify the reader immediately what each section of your article is about.
Here’s one secret about subheadings that is magnificent.
Most of the people use random subheadings like this
Instead of these short subheadings, add more valuable phrases and words that will get the readers attention
- At subheadings add more phrases in brackets like (seriously, proven, updated…)
- Add numbers and percentages like (Increase conversion rate up to 39%)
Below you have two examples
#MAKE YOUR CONTENT SMARTER
There’s only one reason why people stay on websites. They are interested in it.
How to keep them interested?
Brian Dean, an SEO expert, has chew over a technique that is designed to keep your Google visitors longer on your page.
Here’s how it looks like
As you can see APP stands for Agree, Promise, and Preview.
Agree – First, you need to introduce your visitors that you understand their problems and that you have dealt with them too.
Promise – After showing them that you’ve been in that struggle too, it’s time to tell them that you have got the solution.
Preview – The last but not least, it’s the Preview. The preview should contain the final touches and shouldn’t be too long. For example, in this case, is being we are talking about Squeeze Page.
At the preview, you show them only how the Squeeze Page looks like. That’s all.
#BE UNIQUE (WHAT THEY’RE SEARCHING)
There are around a billion of blogs out there. Even that hundred of millions are spammy, abounded blogs still your blog’s chances to be famous are very tiny.
Users won’t scroll down to a website that has similar information as the others. Of course, if you are in SEO niche you should write about topics like “How to get more traffic via Search Engines” but the secret is that you need to add some special techniques that other websites don’t have. It’s true that when a website is different, it get’s talked about a lot.
#USE EXPLAINER VIDEOS
Instead of just using photos, Videos also have a high user engagement rate. Videos are also a great way to break the content because nobody wants to read large chunks of data. It’s a proven fact that today people prefer more watching over reading.
Here are some tips how to do it in the perfect way.
- Make the video short (1-2 minutes).
- The video must be closely related to the article.
- Use a form to collect emails (below example).
#BE MORE TECHNICAL (DO NOT EXAGGERATE)
Be sure that your website loads quickly – The most annoying thing when visiting a website is slow speed. More than 80% of your traffic will leave if your website takes more than 2 seconds to load.
Size really matters – It seems that using inappropriate font size on your blog will kill your website’s traffic. These days more preferable font size are 16 or 18 rather then it was 12.
Make it Optimizable – Let’s be simple. If your website is not mobile-friendly, people won’t see it what results in won’t read it. Also, Google has said that it’s official that more users browse from mobile devices than the desktop ones.
- Read: On page SEO cheat sheet.
- Read: 2 Off page factors are enough to rank better on Google.
- Read: Get first page ranking on Google: Complete Guide
Add Related Posts to the end of your blogs – If the visitors read your blog thoroughly, it’s the time for you to encourage them to continue reading more articles. If they are already engaging with the content, it just needs a little push to continue reading.
Remove irritating pop ups – We can’t deny that pop ups used to be the biggest source for collecting emails. That strategy ain’t working nowadays. People are being bored with same pop ups on every site (Get 1k$ in just one month, Learn how to get traffic from Pinterest, etc. ). To increase your email subscriber, you should use pop ups wisely. Ex. Use exit intent popup (when the user is leaving) with a special offer (ebook, webinar, free pdf).
Link internally to show off your collection – Instead of just adding “related posts” to the bottom, linking internally it’s more worthy.
Related posts at the bottom are related to the content, but can’t be related same as the internal links are. Example, I might say Facebook is great to driving traffic from, but If I make it a link people will be more interesting and will click on it.
#KEEP TRACKING IT
Let’s say that you implement all these SEO techniques, and you are wondering by yourself, how are the results?
Lucky for you there are many free ways to measure your “User Experience Signals”.
Google Analytics – Is a free service offered by Google that tracks and reports website traffic. This amazing tool can tell you almost everything what’s going around your website from total unique visitors, average time on site, bounce rate, where they are coming from…
Alexa – It’s a free and premium tracking tool that measures your global ranking, Bounce Rate, Daily Pageviews per Visitor and Daily Time on Site.
I’m sure that these techniques will improve your site’s performance if you implement them as I explained each of them. Yet if there’s no difference on your website, you may still need to do a thorough investigation to determine the losses and how they can be prevent. Seems that with a bit of persistency, hard work it can finally be achieved your goal.