Most common question AdSense publishers ask is “How many AdSense ad Units we can display on a page?”
Only premium AdSense publisher are allowed to exceed these number of AdSense Ad units.
But I am eager to inform you about the recent change in AdSense Ad placement policy. Google AdSense has removed the limit of Ads per page.
This is the big decision taken by Google AdSense in its Ad Placement Policies by removing the Ad limits.
When AdSense make some changes, most of the time they, do not announce it. They simply update their documents and you need to keep an eye on it.
And this is only the reason most of the bloggers did not know about this point changing update.
- Read: 8 things to know before you apply for AdSense.
- Read: Top reason for AdSense application rejection.
Adsense Policy Change – Detailed
Here’re the words of Google Adsense’s recent policy change and the old policy which is now removed. You can see the change yourself.
Old Policy: Ad limit per page
Currently, on each page AdSense publishers may place:
- Up to three AdSense for content units
- Up to three link units
- Up to two search boxes
Publishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format.
Read out the full text of the old policy of Adsense from WayBack Machine.
The New Updated Policy: Valuable inventory
Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.
Examples of unacceptable pages include but are not limited to:
- Mirroring, framing, scraping or rewriting of content from other sources without adding value
- Pages with more advertising than publisher-provided content
- Automatically generated content without manual review or curation
- Hosted ad pages or pages without content
- Pages that don’t follow our Webmaster Quality Guidelines.
- You can place more than 3 Ad units on a page.
- You’re allowed to display more than one large (> 300×600) ad unit on a single page.
- You can use only one 300 x100 ad unit above the fold on mobile.
- However, there is no limit below the fold.
Relax, updating Ad unit placement policy has made AdSense same as AdX. Like with AdX you can place more than 3 Ad units per page, you can do so with AdSense now.
The new policy seems to be more about subjective evaluation of content dubbed “valuable inventory” and its usefulness to users instead of a having rigid set of rules to abide by.
It is a big decision made by Google as for a long time this was also a reason for account suspension.
It’s not hard to speculate why Google would make such a move — publishers have been having a hard enough time as it is dealing with ad blockers and falling revenues.
Never get excited.
So AdSense removed the Ad units limit per page, it doesn’t mean you just go crazy and litter your page with ads only.
Ads should not exceed content.
First, that would in principle violate the “valuable inventory” policy, so you need to use your good judgement.
Second, keep experimenting to get more and more revenue.
If you have any confusion on AdSense ad unit limits, feel free to comment below I would love to clear your confusion.