It’s no secret that videos are becoming more and more popular. In fact, given the rate we’re going it can be expected that this type of content will completely surpass and replace articles.
Google recognized this trend and decided to even the playing field.
Today, when you check top results in the search engine, you can commonly see at least one or two videos. That being said, content such as explainer videos is important both for users and SEO.
But before I start talking about SEO benefits and the best ways to improve your blog, let me first explain what these videos actually are.
What is an explainer video?
Explainer video should help users to better understand a phenomenon, term or process. In brief amount of time (usually 2 to 3 minutes) the person who created the video tries to explain it.
This is a short form tutorial that focuses on one thing.
The main question here is: why did animated explainer videos become so popular so quickly? Also, how can it help your company sell more products and services?
People are using internet for two main reasons: information and entertainment.
Truth of the matter is, most businesses cannot provide real entertainment. It wouldn’t fit their industry. So, they focus on solely information.
If you have a blog (and given that it’s 2017 you definitely should) you are able to create great explainer videos that can work well for your marketing.
By providing users just the thing they want, you will get more exposure. Even though these people do not have to be customers it is important for them to spread your message.
Google loves actionable stuff!
If your video tutorial goes viral you are increasing your chances of ranking on top 10 positions in Google search engine. And this will be priceless.
Things you need to know when you create an explainer video
Explainers are both hard and easy to make. In fact, you’ll probably be surprised to hear there are 14 different of animated explainer videos you can take advantage of.
Here are the things you have to know when creating one.
- Quality is crucial
The main reason why people started making animated explainer tutorials is because they are much easier for the audience to digest. But that doesn’t mean they will always be a success.
Creation of an explainer just puts you on an even playing field, giving you an opportunity to succeed. That doesn’t mean your clip will become an instant success story.
User engagement is becoming more and more important for Google. If people start seeing your video and dislike it, not only will this make you unable to rank but it may also negatively affect your website.
If you already decided to create this type of a message make sure to do it right because it may backfire otherwise.
- Always consider sales
OK, as I said, we make such videos in order to rank in Google and get more website traffic. But that doesn’t mean that your message should be exclusively instructional.
Best explainers are those that are able to connect your product or service to a clip.
This way, a person who learns about something will immediately start using the product you recommended. That’s because they’ll already know how the product works andhow they can benefit from it.
Nevertheless, do not be too pushy.
Praising something for its performance is really counterproductive if your product cannot deliver. Be honest about your products and services and don’t mislead your customers.
- Branding and connection to your website
Videos should always be embedded on your website.
Of course, you can also upload it on YouTube or some other video channel. Just make sure you link to your website from that video or channel.
Besides links, it is necessary to have your brand all over the place.
Oftentimes people watch a video, like it and wish to see more but cannot find its creator. Brand’s name needs to be visible and easily findable.
Make sure to remind your audience tosubscribe to your channel as well. It will increase your results.
Animated explainer videos are definitely the future.
They give rigid companies a way to promote their products and services without being too intrusive. This is precisely the thing Google expects to see.
Before you make your first video tutorial, make sure to get acquainted with the topic, learn how to make videos and how to brand them properly.