This is a guest contribution by Nikhil Saini from MyQuickIdea.
Marketers mostly trust the email marketing for building genuine relationships with the prospects and their leads.
In this digital world as the modern game of email marketing has been changing it has become very challenging for the marketers to grab their customer’s attention towards their posts and products.
So, to gain attention from their customer’s, marketers and bloggers have started utilising the email subject lines to increase their email conversion rate.
If you are running an online store or online portal, then you might already know that email is the still most effective ways to reach people globally.
Email subject lines are simply referred as gatekeepers of your email marketing campaigns.
Email Subject lines are the first thing your customers and readers may look at and if they like your subject they would love to open it and see what’s in that email or else they’ll simply skip seeing your email and slowly they will delete your emails.
So, you have to focus on email subject lines more than the content; you should check at least thrice after setting your email subject lines. Just make them eye catching and also relevant to your content.
Don’t ever create irrelevant email subject lines and lose your trust from the customer point of view.
Some recent surveys have also proved that compared to Facebook and Twitter emails are having 40 times more effective reach and acquire new customers.
And 70% of customers prefer to receive promotional posts via email rather than social media posts.
With these survey, you get to know how important the email has been nowadays.
Now, you might be wondering what makes the good email subject line.
Well, practically saying the subject line should be clean and clear with precise words which make sense and creates a sense of urgency and curiosity.
Here are 5 ways to improve email subject lines:
1. Make Them Believe That You Have Got Something Special For Your Recipients Before Opening Email
Always do consider this fact, make your customers feel that you got something special for them before they opened the email.
Well, you might think how it’s going to be possible. But it can be possible by mention the term in your email subject lines.
For ex: If you use the word “Image” or “Infographic” among your post you can have highest clicks on your email, because images are in the top ten highest performing subject line words. It almost boosts your site’s ability and generates more click through rate for your emails.
According to the surveys conducted by uab.edu, they relieved that 60% of the population are visual learners. So it makes sense that using the word image can boost your content, and also it will reveal that how your content can show something so its best formula.
If you include an infographic in your post, then consider adding the words in brackets at the end of the subject lines.
Ex: 10 ways to change your life (Infographics)
Your customers will see your words in parentheses more keenly, and that can add more value to your email subject line. You can also find the other related words through the creative title generator tools.
2. Make Use Of Power Of Geographic Bait And Personalize
To improve your email conversion you can add a boost to your email subject lines with the power of geographic ego baits.
According to the survey of Hubspot, they found that personalised email subject lines are 22% more likely to open by the customers.
Now to add a personalised touch up to your blog posts all you have to do is add your client’s location.
For ex: Including “INDIA” or “USA” in your email subject line.
So, find your customers geolocation and make them feel personalised email and increase your email conversion. You can know their geolocation through their social media accounts quickly.
3. Express Your Content Is Related To Your Customer’s Interest
To get the high conversion rate for your emails expresses your content is relevant to your client’s interest by just adding few terms like “content marketing”. “Travel”, “House”, “Beauty products” etc.
The more precise and accurate you can be the better result you can get. And also make sure that your body reveal everything about the term. This can be useful for you to make your conversion better.
But always do remember that recipients are more likely to show interest in the topic but they aren’t attractive to be a fool. So be previously relevant to the topic. Don’t ever use this as a marketing technique it may ruin trust between you and your customer.
4. Don’t Be Too Wordy Be Under 10 Words Or Less
Don’t make your customer read a long title because people don’t give that time to have a glance at your title. You will only have a couple of seconds so be in 10 words limit.
The average length of successful subject lines was 10 words, so make sure you keep your subject under that count.
5. Build Momentum For Your Emails
You can improve your conversion by building momentum for your emails by using auto responders for your email customers.
It is a compelling aspect of email marketing, and many marketers do believe in it. But don’t ever use automated lines instead make your written email and set as an autoresponder.
This allows to grab more out of your writing include “free” term in the momentum to make your customers even more curious.
As per Sidekick: Emails with “Free” in the subject line were opened 10% more than those without.
So, make use of them.
- Read: How to Find anyone’s Email Address.
- Read: Top 10 evergreen blogging niches for blogging.
- Read: 9 best evergreen blogging niches to start a blog.
- Read: Top 16 Highest CPC AdSense Ads niches to start a blog.
This is all about the email subject lines; I hope you get a better idea to nail your email subject lines with these helpful tips. If you have any suggestion or do find any other ways, then let us know through comments. I’d love to see your observations about this post.