But a person who doesn’t own a blog thinks it is very easy. But the same person when comes to struggle a lot to earn with AdSense. Google AdSense has its certain policies which every publisher need to follow else they might take strict action.
To get stable Google AdSense earnings, the basic requirement is good traffic, well-optimized content and SEO optimized theme. In this article, I give I will make you understand how Google advertising works for each different blog and how by generating proper content you can earn most of it.
None of the Google AdSense employees brief me about it but this my personal research and understanding.
Are you on Quora? I spend most of my time on Quora to search what people want to read?
Number of persons requested me to help them increase their Google AdSense earnings. Most of them having the problem of mainly the low CPC and CTR. Although they receive a good amount of organic and referred traffic but final earning is still less because of less CPC.
I am sure after reading an article every Google AdSense account holder is going to double his Google AdSense earnings.
At last, you will get to know…
How AdSense work?
From where Google get money?
Why are CPC and CTR low?
Why Google AdSense Earnings Per Visitor is more experts?
AdSense is a pay-per-click program i.e. you get paid for genuine ad click, cost per click for a different ad may differ. Actually, it depends on the how much Advertiser is paying to Google.
You must have heard of Google Adwords, it is parent root of Google Advertising system where the only advertiser are allowed to take part. Advertiser advertises their products here and Google AdSense display same ads which are received through the Adwords program.
Without Adwords Google can’t display AdSense ads. Below I found a very important infographic which shows the complete process of earning process of Google through Adwords.
97% of Estimate Google Ad Revenue is from Adwords and through AdSense program it display the same ads. It simply says “Google always want new publishers to display the Adwords ad on their site and they don’t suspend or ban the AdSense account unless you did blunder ”
From above infographic I concluded 3 content strategies which should follow for increasing your AdSense earnings.
#1- Target Costly Products
You should write about a product which is having high competition in the market. This literally means to write a post comparing same products of different companies. Here competition will always be high and high CPC ads would be shown in that post.
If you’re writing about ‘best SUV’, I know there are plenty of companies in the market, specifically to sell their products. So most of the high CPC ads expected on your website.
And if you’re writing about “exam result or guidance for the preparation of IAS exam”, you win for traffic, you will get a good number of the visitor but you will not find higher CPC ads. Just think which western companies would like to display their ads on a site where most of the visitors are just students. I don’t think any will be ready.
Focus on rich companies products, they never mind paying $2 if they get revenue of $40 on same.
#2- Write for Advertisers
If I have a product to sell, I will give more commission to the middle person who helps to increase my product sales. I will never mind paying $50 per click if same is generating me $200. This is the same strategy advertiser follow. Google AdSense display high CPC ads on the post targeting costly products. This is reason insurance, lawyers advice, and health niche generates more AdSense income. It can be done by targeted visitors only. Google start putting high CPC ads on the website once it notices tour blog is getting targeted, visitor. This happens when the blog gets old.
If your blog is getting 50 clicks but making no sale, I am sure Google will display low CPC ads next time on your website.
#3- Traffic from developed countries
Although in the above infographic it is not mentioned, but I want to let to know that most of the companies from developed countries sell their products online. And people from developing countries are less know to purchase products online, actually, they want to touch the products before buying it. Even in India, in my locality 90% do shop on malls and shop, I prefer online.
So displaying high CPC ads to traffic coming from developing countries is useless.
Try to receive traffic from countries like USA or Europe countries or Australia.
If you’re getting traffic from the poor country then even targeting high CPC keywords may not benefit you.
Look at below picture, it is one of the friends stats.
The page views from India is in the second position but in actual the CPC is very less compared to other 3 countries (UK, Canada, and Germany).
I am sure you have got the answer to the question I mentioned while starting the article. Now you have got the correct way to go.
These were the reasons why newbie does not make good money with AdSense.
I suggest you start this content strategies from your next post. Always keep readers and advertiser in mind while creating any post. Behind the scene, Google AdSense filter high CPC ads for rich niche site because Google always wants to boost sales of the advertiser.
What do you do to increase Google AdSense earnings?
This is my own strategy to make money with AdSense, every blogger has different and new ideas to increase their AdSense income.
Use the comment box below to share your ideas I would love to know.
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