Most of the bloggers thinks Off page SEO is just promoting your site link with a hyperlink on blogs other than their own.
But in actual the concept is more core, like mentioning your brand name or site address on other blogs even without hyperlink shows off page SEO optimization.
Every bloggers want their articles to be on first page of Google and about 90 % of newbies just focus only on On page SEO factors (if they know) initially, even intermediate and experts bloggers usually focus on same portion more.
After doing case study I get to know Google focuses more on appreciations of your site coming away from your site I mean what people are saying about your site.
- Read: Ultimate tips to write SEO friendly content.
- Read: 16 On page SEO factors help to rank better on Google.
Promotion of your blog post comes under off site SEO techniques and depending on your marketing goals, you spend the time. As per MOZ most of the bloggers spend their 3/10 i.e. 30% of time on promotion and 7/10 i.e. 70% of time to write SEO friendly content.
But now some experts blogger this routine, Brian Dean, founder of Backlinko says to spend 80% of time on promotion. It means he write a blog post in 2 hours and do off page SEO steps like link building, social exposure and promotion for next 8 hours.
In simple words Off site SEO tells Google what the audience is saying about your site. For example, articles containing more pointing links from other site is important for Google and rank better, Google assume when other sites are pointing your article then for sure it must be having great content.
Otherwise, why would people waste time linking to it?
Pointing links to your site means they like it and want to recommend the same to others. For example, in any business if your products is good and helpful, you start getting word of mouth referrals from your current clients.
For a newbie Search engine optimization is always scary but once you get basic idea of On page and Off page optimization, you can easily come into competition.
I wrote a separate post for On page SEO factors and will write more but here I am focusing only on Off page SEO checklist.
What is Off Page SEO?
“Off Page SEO” refers to the activities outside the site. It is done to increase the credibility of a post in search engine results.
Most of the time we relate Off page SEO with link building, it is not accurate, link building goes beyond that.
writing a guest post
commenting on other blogs
It all comes under Off page optimization.
Benefits of Off page SEO
You rank decreases: I mean your rank goes from 20 to 10. This makes your content to come more nearer to Google first page when related keywords are searched, in any way your traffic increases.
Increase in Page Rank – Page rank has a value between 0 and 10. You must have noticed in any army, Officers with more higher number of star are given more importance. Google has the same concept. It give more importance to website having higher page rank. Page rank indicates the importance of a website in the eyes of Google.
2 off site SEO factors
Link building is the most important activity you should try after publishing your content. Once your content is out, now you need is others promote your content on their blogs.
When other blogs point a link to your blog it means they‘re voting you. And if you get more vote than your competitors, obviously you’ll rank on top. Make a mission to get more votes.
But the incoming links must be natural.
Google gives less importance to unnatural linking which most of the newbies practice. They share the content thousand time on their own social profile which at last become content spamming.
I know natural link building is hard to get but you write content that comes to use of others and their others, people would love to link your content.
Brian Dean, have a great collection of link building strategies.
Look what Neil Patel says about Brain Dean.
#2-Do the basic on page SEO
Before you get ready for off page search optimization you need to do a basic On page SEO. Without On page SEO Google will straightaway neglect your post even if hundreds sites point it.
One of the main reason why many authority sites no longer dominate the top organic listings is because they’ve neglected basic On page SEO.
A best On page SEO sends the right signal to Google to rank what.
Do not focus on same keyword for different post, it will confuse Google which one to rank higher than the others. At last you will struggle to get organic traffic no matter how valuable your content is.
A live example: Daily Mail Online, it is very popular online magazine and also ranks on first page for several keywords, but during 2014 World Cup it failed to dominate on search engine for the term”World Cup”and other brands took their spots:
Daily Mail Online lost ranking for the term “World Cup”. They produced each article focusing on the same keyword thinking to rank all their pages on search engine result all at once.
But in actual Google saw a lot of pages on Daily Mail Online for the term “World Cup”, and got confused to rank which one.
What could Daily Mail online have done?
From my perspective if Daily Mail Online could have linked to external site for the same keyword, Google must have got strong signal to rank it better.
Another live Example
Although my several articles are ranking on first page of Google but here I’ll introduce you to one of them.
I did a basic on page SEO to my post StatCounter: Why people don’t use it for click fraud protection? and did good interlinking. Now you if search terms like track invalid AdSense click, StatCounter AdSense, StatCounter with AdSense or detect invalid click using Statcounter, you would see a article of my blog on first page most of the time.
Finally, I came to a conclusion search engine optimization should not be a hit-and-run approach. You need to take efforts so that you get in future also.
I suggest to be patient after doing best on page SEO and off page SEO of your content, you will rank good passing sometime.
What you do?
I use only these 2 ideas and getting better ranking day by day, What other off page SEO techniques you practice to get better ranking and more organic traffic, please share your techniques with me and other reader in comments box.
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