Blog SEO Techniques are something that is more hotter than Jennifer Lawrence for almost every serious blogger. You can feel the hotness of Jennifer Lawrence by just looking at her body but blog SEO techniques are very practical moment, that comes after spinning your head for long. I saw many articles on web but and all top bloggers write very advanced SEO guide that don’t move into head of either of newbie blogger.
Let me give you short description of how search engine like Google SEO works.
Google has very intelligent algorithm to rank our site. You must have heard of “crawl rate ” and “spiders”, Google sends out the spider to crawl our site and check the value of some factors by considering which ranking is done. These factors include things like domain age, page rank, traffic, fresh content, backlinks etc.
SEO is the techniques to try to make those coming spiders happy and offering them what they want. Search Engine Optimization is the field where constant updates are made but few of the factors never changes ( they are like constant ) that I am going to discuss below.
When it comes to blog SEO techniques, I separate the things into two parts – on page and off page search engine optimization. It make me understand the process very easily.
In this article I am going to tell you
- Essential assets before SEO
- On Page SEO
- Off Page SEO
1-Essential assets before blog SEO techniques
#you need your own domain and hosting
The most urgent assets I suggest is to just have your own domain and hosting. Free hosting providers like Blogger do not provide much support for SEO efforts.
Why is that?
By getting your own domain name you give a proof to everyone, you are serious about blogging, providing useful content to search engine readers. And Google only wants to point to websites that are considered serious and trustworthy.
#make sure you have SEO optimized
SEO optimized themes give Google indicators about your website trustworthiness. It also helps Google find your content. Following are some reason for having SEO optimized themes.
- Cleanly coded
These themes are coded well and doesn’t have any discrepancies.
- Fast loading
Any site with less loading time is considered more good than slower site. Even if any user find your website on Google first page but doesn’t have time to wait as your site take too long to load, unfortunately you loose a reader. You can check out its speed here or at pingdom. To make your site load fast use any cache plugins.
I suggest you to Genesis Framework. It is most recommended and widely used by most of the WordPress website. You can get them at Studiopress.
Studiopress has a beautiful collection of child theme that takes your site to another level and make different from other and overall reduce your competition.
2-On Page Blog SEO Techniques
With passing more time with your own blog and getting more experience and success, visitors to your blog increases everyday and you wish to have them to stay and browse your stuff. The unique visitor who come to your site first time get bored quickly and move away if content of your blog are not really useful and interesting. You will have to take full control on your visitor to stay more on your blog; you can achieve this by certain Blog Search Engine Optimization (SEO), unique content and professional blog design. In this post, I came up with blog SEO tips on find out how to make readers remain stuck and spend more time on your blog.
#length limitation to your posts
Before I started blogging I did some case study with few of my blogger friends and found some best solution to make people come to your blog and stay more. Think from your perspective and take keep yourself in the place of your blog visitor if you want any solution you search for short and simple solution right? Your visitor also look for same solution, they don’t want to spend much time on a single post. By having this in mind keep the length of post short else visitor will discontinue studying if the content is too long.
Nonetheless, for Search Engine Optimization functions, your blog’s content should not be too short either (minimum of 300 words). Article with more than 300 words has more chances of get ranked in search engines. I suggest you to write article more than 300 words and less 1000 words. Also ensure to divide your article into paragraphs as people find easy to read short paragraphs. A bunch of short paragraphs is rather nicer to read than one huge lump of reproduction. If you choose to write lengthy article, then you must pay extra attention on style and presentation.
#ensure your post is readable
Ensure to have good size of text so that people do not face problem while reading. People find difficult to read from screen so don’t make it harder for them by choosing inappropriate background match with text color. Use a decent font size. A larger font size helps people to read easily. Use at least 14 pixels and preferably 16 pixels, with an appropriate whitespace (1.5 em for the larger font sizes, more toward 2 em for smaller font sizes). Using more whitespace will help people to focus more on the text and increase readability of your blog. Also ensure the lines of your text aren’t too long, 50-75 characters per line are recommended.
Most of the people including me and you as well find difficult to understand the long message. And last but not least and most important to choose light background color with dark text color like black. Green text on a yellow background tends to read quite hard.
#write about one topic
When you write a blog post focus on one subject and provide more and deep knowledge. It should have one main message, one point you want to make. The content on your post must relate to your post and topic. The every topic and content on your post must indicate for some message. This message is the purpose of that piece of writing: what do you want to tell your readers? You should be able to put the message of your post in one sentence. That sentence should contain one topic, not two. If you have message that contains two topics then it is better to write two separate blog posts.
#pay more attention to first paragraph
Ensure that first paragraph is clearly written and contains the keyword of blog post. Some writers want to surprise their readers with the main message of their article in the final paragraph. But it may divert your reader to another blog as people reads starting lines and then continue to read if they valuable content. You’ll have lost your readers by then. Try to catch reader’s attention from beginning only and then elaborate the topic afterwards.
Conclusion: First and last paragraph of the post must contain main keyword of your blog post.
#provide scan able content
Scan able in the sense structure of your post should be awesome. Make use of heading and subheading within your post, use only one H1 heading including post title else use H2 and H3 for other subheading. And write short, on-topic paragraphs. I always try to give introduction of topic in the first paragraph i.e. what the topic is about. Then following heading elaborate the topic as much as possible. When people read blog post usually they do not read the content unless the subheadings are attractive and clearly written. These are only the point which you should in mind while writing a post.
3 – Off Page Blog SEO Techniques
Off page SEO is the just opposite of On page SEO. It’s is completed after on page SEO is done and post is published. It refers to the factors from outside the site itself, these affects the site’s ranking too. Most of the don’t consider to do this but I suggest this is the most easy way to socialize the articles once it is published. The most offsite factor is interlinking within the written articles. It decreases the bounce rate too.
#Get Inbound Links
Below are tips
- get the links from sites ranked higher than you.
- get the links from sites blogging on your niche.
- they link to you using relevant keywords to your page
Swap Links – you can swap links with other bloggers. Many times this happens naturally, when someone like your articles they refer your site, but some times two sites owners can interchange can their links for the advantage of both. I suggest you do little swap linking but over linking may increase your bounce rate.
I hope above article might have helped you to knowing blog seo techniques and I would to love to see your comments below.